Does your advertising in Google Ads not have the expected results? Do you want to know what a landing page is or how to create a good landing page, optimized for your advertising? Here are some tips to achieve it, keep reading: what is a landing page Let's start by explaining what a landing page is or also called a landing or landing page . Unlike advertising on Facebook or Instagram where you can incorporate specific creatives for your ads, on the Google advertising platform (Google Ads) you need to direct users who click on your ads to a web page. A landing page is a specific page created with a specific objective , such as for your Ads, and that is located within your website. It generally has a simpler design, with contact forms or other calls to action (whatsapp button, call button, etc).
It usually has few links to prevent users from navigating to other pages and highlights information about the offer or about our product or service. Landing pages are not exclusive to advertising but can be created for other specific purposes, as we said, such as a subscription to a newsletter or to collect contact information from potential customers. Why create a landing phone database page Many people do not create specific URLs for their purposes, such as advertising, which is a mistake and we explain why: On the web, general information about the company is usually included and sometimes there is not a specific URL for each product or service. If a user is looking for specific information and is directed to a page with too much information, and also not specific to their search intent, they will most likely abandon the navigation.
In addition, the calls to action or CTA are not as present or are not highlighted as much on a generic website. On the other hand, on landing pages, a CTA is perhaps the element that should appear just above the page and invite the user to click. On general websites, the contact section can be in a different URL, which means that if a user wants to leave their data or contact, they have to make several clicks to get it. The more clicks there are to make, the easier it will be for the user to abandon. Tips for landing pages The most important thing is that they are simple; We detail some essential elements that must include: Title and subtitle: larger text that conveys the information of the product or the description of the offer. Call to action: it is recommended that at least one call to action be located at the top of the page and to the right (where statistically the biggest clicks tend to occur)
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