Italy Phone Number List visitors might not even know they need your solution until you generate their awareness first, whereas Search visitors could be looking for exactly what you have to offer and buy something today. So how do you get your Display visitors to get their foot in your door? It’s relatively simple. All you have to do is test your bait. If a Display visitor sees your ad, but they’re not ready for a free consultation (or whatever other call-to-action you use on the Search Network), then you need to give them something that’s a different—a low threat offer.
These mini baits/offers could be a lot of different things, and you’ve likely seen them before. Here are a few examples, all of which you can mix and match: Coupon Checklist/Cheasheet Quiz Video/Video Course Tools Calendar Podcast/Interview Consultation Tickets Live Demo Email Course Swipe File Infographic/Gifographic Free Quote White Paper eBook Industry Stats Case Study This almost goes without saying, but make sure your new Display visitors taken some kind of opt-in approach before they can get what you promised. If you don’t, then you can’t really nurture them to become paying customers in the future. Here’s What You Should Do Next Even though we only covered a small part of what’s possible with the AdWords Display Network, you now have five easy-to-use and actionable ways to expand and grow your conversion volume.