AIDA is an acronym that translates as A Attention The first step in writing a text is to first manage to capture the attention of the reader to make him read on. You can do this with a catchy headline Country Email List an impactful subject a powerful sentence an interesting question. I Interest The next step for successful copy is to get your reader interested in the product or service you are presenting.
You can do this by highlighting a unique feature or telling a compelling story about your product company or service. D Desire At this point your text must make readers want to have the product or service you are promoting. You can do this by adding endorsements statistics testimonials quality guarantees evidence of the benefits of that product or service.