You can also monitor any success metric based on the audience segment that comes exclusively from organic search, to evaluate the quality of this traffic . And then, you can also C Level Contact List connect Google Search Console to Google Analytics, to import information about which queries brought in traffic, and perform more in-depth data mining. Optimize spending on SEA Very often we are asked during the first.
Coaching calls why the cost per click is so demanding, and whether there is a way to lower it. Well, the User Experience parameters are among the most decisive also for the Search Engine Advertisement (SEA), and metrics such as the Bounce Frequency, the average time on the page, the pages per session, which are linked to the relevance of the advert with respect to to the keyword used.